First implementation date: 8/26/22

About

Teakworks4u is a reputable online retailer, specializing in high-quality teak wood products. They offer a wide range of handcrafted teak furniture, shower benches, bath mats, and accessories that exude elegance and durability. Each piece is meticulously crafted by skilled artisans using sustainably sourced teak wood, renowned for its natural beauty and exceptional strength. Teakworks4u caters to both residential and commercial customers, providing luxurious and functional solutions for bathrooms, spas, and outdoor spaces.

Abstract

• Increased keyword count during early stages of campaign.
• Reached an all-time company high in keywords—totaling 2,519 keywords within the first few months, including 456 page one keywords on Google’s Search Engine Results Page.
• Reached an all-time company high of 569 keywords on page one within the first eight months.
• +2.12% increase in new sessions year-over-year within the first eight months.
• 20.6% month-over-month keyword growth.

Body

Teakworks4u is a relatively small site, and specializes in bathroom teak products. As such, we catered our strategy during the nascent stages of our campaign to meet their needs.

First, we augmented our optimization efforts so that we were maximizing the total amount of implementations to their site in spite of their choice to go with the starter package. Typically, this would mean less optimizations, but we decided to amend this to get them the best KPI results possible.

To that end, we saw promising KPI yields from the get-go.

Within the first few months, we overtook the company’s all time keyword count—totaling 2,519 keywords, as seen below.

Moreover, as we espouse in our organic strategy for any business, increasing page one keyword count is both crucial and the most relevant KPI element within this sphere.

In the next graph, you can see their page one keywords—569—which is an all-time company high. 

This is about a 20% increase in comparison to their previous high of about 460, which was reached in late 2022.

In addition, we have been maintaining their month-over-month keyword increase by about 20%—a healthy increase—as we progress with their campaign.

Finally, our phase optimization strategy has also been paying dividends when it comes to acquiring potential new customers—totaling +2.12% within the first eight months of their campaign, too.

In summation, through increasing and maintaining Teakworks4u’s page one keywords, total keywords and new customer base, we look forward to further success as we look forward into the future.

*Note: All data was accumulated and cited through Semrush and Google Analytics platforms.